How to price your peptide brand
A method to set prices for your peptide brand: per-vial cost, target margin, volume discounts and using transparency as an advantage.
Start from the per-vial cost
With white-label your cost is the supplier's per-vial price plus the proportional share of the label setup. That is your floor.
Set a target margin
A gross margin of 60-75% is common and sustainable in this sector. Apply that margin over the per-vial cost for your base selling price.
Design volume tiers
Offer volume discounts (100/300/500/1000 units) that reward large orders without eating your margin. Incentivize scaling without giving product away.
Use transparency as leverage
In B2B, showing public pricing and an instant quote reduces friction and builds trust versus competitors who only quote privately.
Frequently asked questions
What margin is reasonable?
In white-label peptides a gross margin of 60-75% over the per-vial cost is common.
Should I show public prices?
In B2B it helps: transparency reduces friction and speeds the decision versus suppliers who only quote privately.